Goality360
Tech Studio · IT services for sport

We build the digital side of sport.

Web development, SaaS platforms and mobile apps for sports clubs, organisations and sport business — from a club website to commercial software. Designed, built and launched by a team that lives sport every day.

goality.app
Goality Club: athlete profile dashboard
Sport Test Lab: today screen
Goality Athlete app: today screen
Track record

Not an agency that learned sport. A sport team that learned to build.

15+
years in sport and IT
Dozens
of websites built for clubs, tournaments and sport business
3
own live projects in sport, all built by us
3
mobile apps for iOS & Android
What we build

From a club website to a commercial platform.

One team for strategy, design, web, mobile and backend. You get a partner who understands both software and sport.

01

Websites for clubs & academies

Fast, beautiful, search-optimised websites that turn visitors into players, parents and partners — news, teams, schedules, registrations and shop.

DesignCMSSEOMultilingual
02

Websites for coaches & athletes

Personal-brand sites and portfolios for coaches, players and agents: profile, programmes, bookings, video and payments.

PortfolioBookingVideoPayments
03

Tournament & event platforms

Registration, schedules, brackets, payments and communication in one system — for tournaments, camps and trips, from landing page to back office.

RegistrationSchedulesPaymentsBack office
04

SaaS & club management systems

Multi-club platforms for rosters, schedules, attendance, finance and reporting. Roles, dashboards, subscriptions and analytics built in.

Multi-tenantRolesDashboardsAnalytics
05

Mobile apps for iOS & Android

Coach, athlete and parent apps with offline mode, push notifications and real-time sync with your web platform.

iOSAndroidOfflinePush
06

Payments, integrations & automation

Online payments, e-mail and messaging, data import, reporting and smart automation. Fewer spreadsheets, more sport.

StripeEveryPayAPIAutomation
Selected work

Proof, not promises.

Three projects we designed, built and launched ourselves. Real clubs, real coaches, real fields.

01 /Club SaaS · Coach & Athlete apps

Goality.app

A multi-functional platform for clubs, coaches and athletes: web platform, landing and two mobile apps in one connected system.

View case study
goality.app
Goality Club dashboard
Goality Athlete app
02 /Field testing app for coaches

Sport Test Lab

30+ tests, group timing and reports for a whole team from one phone. Works without internet, on the field.

View case study
Sport Test Lab: countdown setup
Sport Test Lab: finish screen
Sport Test Lab: athlete report
03 /Tournament platform & website

Kings Cup

An international youth tournament series with its own digital home: countdown, team entry, schedules, results and club pages, all in one place.

View case study
kingscup.ee
Kings Cup website
kingscup.ee/recap
Kings Cup season recap
Who we work with

Built for every corner of sport.

Football clubsAcademies & schoolsFederations & leaguesTournament organisersCoaches & athletesSport brands & shops
How we work

Clear steps. Fast launch.

01

Discovery

We learn your club, your people and your goals, then agree scope, timeline and a fixed proposal.

02

Design

Structure, UX and a premium visual language. You see and approve real screens before we build.

03

Build

Clean, fast, secure code. Web, mobile and backend developed together, shown to you every week.

04

Launch

Testing, content, hosting and go-live. We stay next to you through the first matchday.

05

Grow

Support, analytics and new modules as your club grows. We keep improving what we ship.

Why Goality

A tech studio that actually knows the game.

01

We live in sport

We run tournaments, camps and a non-profit. We know the real processes — not just the brief.

02

Product mindset

We build and operate our own platforms, so we design for scale, maintenance and real users.

03

One team, end-to-end

Strategy, design, web, mobile, backend, hosting and support — no hand-offs between agencies.

04

Global by default

Multilingual, multi-currency and GDPR-aware from day one. Based in Tallinn, working across Europe.

FAQ

Questions clubs ask us.

How much does a website for a sports club cost?

It depends on scope and features. After a short discovery call we send a fixed-price proposal with clear milestones, so there are no surprises.

How long does a project take?

A club website usually takes a few weeks. A SaaS platform or mobile app is delivered in phases, with the first usable version in a few months.

Can you build a mobile app for our club?

Yes. We build iOS and Android apps for coaches, athletes and parents. We have shipped Goality Club, Goality Athlete and Sport Test Lab ourselves.

Do you support several languages?

Always. Our products run in English, Russian and Estonian, and Sport Test Lab supports 14 languages. We set up multilingual structure and SEO from the start.

Can you connect payments and our existing tools?

Yes: online payments, e-mail and messaging, calendars, CRM and data import. We integrate what you already use or replace what slows you down.

Who owns the code and the data?

You always own your data and can export it. Ownership and licensing of the solution are agreed in the proposal before we start.

Goality Tech Studio

Let's build your next digital product.

Tell us about your club, tournament or idea. We'll get back to you within one working day.

Start a project