About the Partner: ISCA – International Sport and Culture Association
ISCA is a global non-profit association uniting hundreds of organizations worldwide in the fields of grassroots sport, physical activity, culture, and education. Since its founding in 1995, ISCA has become a key player in delivering social and educational sport initiatives, supported by the European Commission, the Council of Europe, and the WHO.
ISCA leads the largest European campaign for physical activity — NowWeMOVE, which aims to increase participation in movement and sport through mass events, educational programs, and local community actions.
Goality Sport Group as an Official MOVE Agent
In 2025, Goality Sport Group (Goality 360) joined the global ISCA network as an official MOVE Agent, which means that we:
- Represent and implement the NowWeMOVE campaign in Estonia,
- Integrate the principles of grassroots sport and active living into our events and camps,
- Operate as part of an international community promoting health, inclusion, and development through sport.
Practical Implementation: SillaCamp and MOVE Events
Our flagship projects, such as SillaCamp and Goality 360 events:
- Feature NowWeMOVE-style activity days with challenges, group workouts, and educational blocks;
- Target children and youth aged 7 to 15, focusing on accessibility, language integration, and cultural exchange.
Our Role and Mission within ISCA
As a MOVE Agent, Goality Sport Group:
- Promotes ISCA’s mission locally:“Physical activity is a human right for all.”
- Creates practical cases of implementing the NowWeMOVE campaign within football and youth education;
- Aims to become a coordinating center for ISCA initiatives in the Baltic region.
Plans and Future Perspectives
- Hosting a series of NowWeMOVE-branded events in schools, clubs, and camps
- Participating in international projects and forums such as MOVE Congress
- Expanding the Goality partnership network by engaging clubs and municipalities in the campaign
- Deepening integration into ISCA’s educational and grant-based programs (Erasmus+, MOVE Transfer)
Goality x ISCA — When Sport Becomes a Tool for Growth
At Goality, we believe sport is not just training.
It is:
- a language of unity and communication,
- a platform to build character and leadership,
- a space where every child can move, grow, and succeed.
Our partnership with ISCA and NowWeMOVE is a bold step toward a stronger, more inclusive and inspiring future in sport.
